Marketing Research Services
We take pride in preparing reader-friendly results and share our expertise on the most appropriate research methodologies to ensure you get the best value for your money.
PROBLEM DEFINITION
Identify, clarify and formulate the problem. Then set objectives for the study.
RESEARCH DESIGN
Decide how to collect the data required to achieve the research objectives. This can often mean designing a questionnaire.
SAMPLING
If primary data collection is required, decide how to collect responses and how results will be extrapolated to represent the population.
DATA COLLECTION
If primary data collection is required, decide mode of data collection, e.g. online, postal, face-to-face or telephone.
DATA ANALYSIS
Quality check and analyse the data, review outputs with client, agree report content and special interest areas, undertake advanced statistical analysis if required.
PRESENTATION OF RESULTS
Communicate the findings and information from the research, in person and/or through a detailed report.
